CCPA Compliance
MSB Labs is committed to respecting the privacy rights of California residents under the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). This page explains how these laws apply to our informational website and how you can exercise your rights.
Scope and Applicability
Although MSB Labs does not require user registration or store personal information in a database, we may collect certain personal data automatically through website analytics, cookies, and server logs. This includes IP addresses, browser types, device identifiers, and usage patterns. Under the CCPA/CPRA, such data may qualify as "personal information" if it can reasonably be linked to a specific consumer or household.
Your Rights Under CCPA/CPRA
As a California resident, you have the following rights:
- Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you in the past 12 months.
- Right to Delete: You may request deletion of your personal information, subject to certain legal exceptions.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information for monetary consideration, we may allow third-party analytics and advertising partners to collect data for targeted purposes, which may constitute "sharing" under CPRA.
- Right to Non-Discrimination: We will not deny, charge different prices, or provide a different level of service because you exercised your CCPA/CPRA rights.
- Right to Correct: You may request correction of inaccurate personal information we hold about you.
How We Comply
MSB Labs does not maintain user accounts or collect personally identifiable information voluntarily. We use only essential, anonymized analytics tools to understand site traffic and improve content. We do not engage in targeted advertising or sell personal information. Where third-party tools collect data (e.g., Google Analytics), we ensure they comply with CCPA/CPRA requirements and provide users with opt-out mechanisms.
Data We Process
The personal information we may automatically collect includes:
- IP addresses
- Browser and device identifiers
- Pages visited and time spent on site
- Referral URLs
- Cookies and similar tracking technologies
This data is aggregated and anonymized wherever possible and is not linked to your name, email, or other direct identifiers.
Legal Basis for Processing
Under CCPA/CPRA, we rely on the legal basis of legitimate interest to operate and improve our informational website. We do not use personal information for purposes beyond site functionality, analytics, and user experience enhancement.
How to Exercise Your Rights
To exercise your CCPA/CPRA rights, please contact us at:
Email: [email protected]
In your message, please include:
- Your full name
- Your California residency status
- The specific right you wish to exercise (e.g., "Request to Delete My Data")
- Any supporting details (e.g., IP address used, approximate date of visit)
For requests to opt out of sale/sharing, you may also use our "Do Not Sell or Share My Personal Information" link in the website footer.
Response Timeframes
We will acknowledge your request within 10 business days and respond fully within 45 calendar days. If additional time is needed, we will notify you and explain the reason for the delay, up to a maximum of 90 days total.
No Discrimination Policy
MSB Labs does not and will not discriminate against you for exercising your rights under the CCPA/CPRA. You will continue to have full access to all content, tools, and resources on our site regardless of whether you exercise your privacy rights.
Updates and Changes
We may update this CCPA Compliance page periodically to reflect changes in the law or our practices. Any material changes will be posted here with an updated effective date.
Contact Information
For questions about this CCPA Compliance page or to submit a request, please contact:
Susan Gregory
748 Memorial Dr
Cambridge, MA 02139
Email: [email protected]
